And Since We're Talking Ads
You know things are bad when hospitals are recruiting patients. It seems we can't watch one measly show without feeling torn about which hospital we'll support--if and when disaster strikes. Naturally, we wonder--are they talking to me? Do they know something that I don't know? Is this mole on my back cancerous? Oh, heavens, if it is, can I count on my nearby hospital? I've never seen an ad from that hospital mentioning cancerous moles!
There is something nice about feeling wanted, but when it comes to hospitals, I'd rather not be. These hospitals are banking on our accidents, diseases, viruses and infections to continue in business. Now they're begging us to come their way. You can almost hear those happy nurses in your head while driving to the grocery store: [You can make that turn! Take it! He's not that close!] or to your kids happily jumping on the trampoline: [Try a backflip. All the kids can do them! Jump a little higher...] And then because you did make that turn: [Mountainview Hospital....Mountainview Hospital!] And so even though your insurance only covers Timpanogos Hospital, you insist on Mountainview. And now there's a mortgage crisis.
You didn't suspect those smiling surgeons before now, did you?